Benefits of Pay per Click Advertising

Your time finding out more about Pay per Click (PPC) advertising is meaningless unless this marketing strategy brings true commercial and marketing value for your business. Pay per Click advertising is a strategy that requires continuous maintenance and management that can offer your business with unmatched ROI results. In today’s competitive environment, search engine visibility is fundamental for business success online and there is no doubt that this strategy should be included in your online marketing mix, especially at the start of launching your new East Anglia Design business starter website.

So what are the PPC benefits we see?

IMMEDIATE SEARCH ENGINE VISIBILITY

Search engine visibility is available immediately and is only delayed by campaign setup activities such as keyword mining, budget allocations and miscellaneous ad configurations.

100% CONTROL OVER BUSINESS MESSAGING

Search engine visibility is available immediately and is only delayed by campaign setup activities such as keyword research, budget allocations and miscellaneous ad configurations.

HIGHLY ACCURATE AND MEASURABLE RESULTS

Enterprise-level reporting platforms allow for PPC reports that are highly accurate, completely configurable and can be analysed at a very discreet level.

TOTAL CONTROL OVER PPC ADVERTISING SPEND

PPC allows for total control over maintenance of budgets and maximum keyword bids.

HIGHLY TARGETED, QUALIFIED TRAFFIC

Pay per click advertising provides even more targeting control than natural Search Engine Optimisation. An advertiser is able to define or revise parameters and settings to ensure the exact market segment is exposed to the PPC ads.

BROADER REACH

PPC ads are NOT only confined to Search Engine Result Pages. An advertiser is able to expand the PPC campaign to advertise on relevant content partner website and reach a far wider audience.

TACTICAL/SEASONAL/PROMOTIONAL SUITABILITY

PPC campaigns are completely configurable and can be managed at any time. For these reasons, a pay per click campaign is able to align itself closely to tactical/seasonal/promotional business changes.

TRACK RETURN ON INVESTMENT PERFORMANCES

PPC campaigns are designed to deliver return-on-investment. Conversions can be defined, tracked and reported against PPC expenditure to provide a clear understanding of ROI.

PPC ADVERTS CONTINUALLY MATCHED

PPC campaign listings will only be seen when the user has expressed an interest in the product or service that you are promoting. PPC ads can be manipulated to the user’s exact thinking. Complete targeting.

If you would like EA Website Design to build your new website, contact us and we would be delighted to give you a FREE competitive quote.